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Smithfield Social Activation: Bacon Crisps

April Fool's Day brings a lot of opportunities for brands. We teamed up with Smithfield's sponsored NASCAR driver Aric Almirola to get people excited for the new fad product, Bacon Crisps cereal. 

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Falling for it pays.

We didn't just leave people hanging with a "gotcha," we followed up
by sending them a small box of "Bacon Crisps" containing coupons
for real bacon. 

FEATURED ON​

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OVER 350.8 MILLION IMPRESSIONS

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